{"id":41651,"date":"2025-04-23T15:25:10","date_gmt":"2025-04-23T15:25:10","guid":{"rendered":"https:\/\/punjabenews.com\/?p=41651"},"modified":"2025-04-23T15:25:10","modified_gmt":"2025-04-23T15:25:10","slug":"i-am-a-safety-hero-punjabs-bold-move-to-protect-farmers-on-roads","status":"publish","type":"post","link":"https:\/\/punjabenews.com\/English\/latest\/i-am-a-safety-hero-punjabs-bold-move-to-protect-farmers-on-roads\/","title":{"rendered":"‘I AM A SAFETY HERO\u2019\u2014 PUNJAB\u2019S BOLD MOVE TO PROTECT FARMERS ON ROADS"},"content":{"rendered":"

‘I AM A SAFETY HERO\u2019\u2014 PUNJAB\u2019S BOLD MOVE TO PROTECT FARMERS ON ROADS<\/strong><\/p>\n

\n

\u2014 PUNJAB POLICE AND YARA INDIA LAUNCH ROAD SAFETY CAMPAIGN<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u2014 PUNJAB POLICE COMMITTED TO MAKING STATE ROADS SAFER AND SECURE AS PER DIRECTIONS OF CM BHAGWANT SINGH MANN<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u2014 COLLABORATION AIMS TO REDUCE TRACTOR-TROLLEY ACCIDENTS THROUGH EDUCATION AND COMMUNITY PARTICIPATION, SAYS ADGP TRAFFIC AS RAI<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Chandigarh, April 23:<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Reinforcing its commitment to proactive policing and community safety as per the commitment of Chief Minister Bhagwant Singh Mann, Punjab Police in collaboration with Yara India launched a special road safety awareness campaign \u2018I Am a Safety Hero\u2019 at the Punjab Police Headquarters here on Wednesday. The campaign was launched by the Traffic and Road Safety Wing of Punjab Police under the directions of Director General of Police (DGP) Punjab Gaurav Yadav.<\/p>\n

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\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Additional Director General of Police (ADGP) Traffic and Road Safety AS Rai, while formally launching the campaign, said that this initiative aims to address the growing number of road accidents involving agricultural vehicles, particularly tractor-trolleys, through education, awareness, and collective responsibility.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 During the launch, reflective safety stickers for tractor-trolleys were unveiled, along with specially designed Information, Education, and Communication (IEC) material to support year-round awareness campaigns. Managing Director of Yara South Asia Sanjiv Kanwar and Director, Punjab Road Safety and Traffic Research Centre (PRSTRC) Dr Navdeep Asija were also present on the occasion.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The ADGP said that these materials will be distributed among the Traffic and Road Safety Education Cells across all districts and Commissionerates of Punjab Police, reaching thousands of students and community members through structured programming.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 He said that to kick start this special campaign, a three-day Model Farmers\u2019 Awareness Camp will begin at Asia\u2019s largest grain market\u2014Khanna Mandi\u2014 from Thursday onwards under which an air-cooled awareness booth will be set up at the Khanna Market Committee Office, featuring classroom-style seating in which at least 10 focused awareness sessions will be conducted, alongside street plays, safety gear distribution, and live demonstrations for farmers, mandi workers, and transporters. The camp will be inaugurated by Senior Superintendent of Police (SSP) Khanna Jyoti Yadav, he added.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Citing road safety remains a top priority for the Punjab Police, ADGP AS Rai said that this campaign reflects our commitment to preventive education and community engagement, ensuring lasting behavioural change and safer roads for our farmers. \u201cSuch, initiatives demonstrate the power of collaboration between law enforcement, industry, and the community. We firmly believe that collective action will yield better and lasting results. This campaign aligns with our broader vision of building a safer Punjab through preventive education, stakeholder engagement, and behavioural change,\u201d he said.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 According to official data, between 2017 and 2022, Punjab recorded 2,048 road accidents involving tractor-trolleys, resulting in 1,569 fatalities, the majority of them being farmers. These incidents account for nearly 5\u20136% of all road accident deaths in the state, making rural road safety an urgent concern.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 MD Sanjiv Kanwar reiterated the company’s commitment to farmer well-being and said that through \u2018I Am a Safety Hero\u2019, we are bringing life-saving knowledge directly to those who need it most. \u201cOur partnership with Punjab Police ensures this message reaches every corner of the community, helping prevent avoidable tragedies and promoting long-term behavioural change,\u201d he added.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Dr Navdeep Asija said that Khanna is just the beginning. \u201cWe aim to replicate this model across rural Punjab, fostering local participation and innovation in road safety,\u201d he said.<\/p>\n

\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Meanwhile, the sticker campaign and awareness activities will continue across Punjab up to the World Day for Safety and Health at Work on April 28. Thereafter, a statewide road safety awareness drive will be undertaken by the Traffic and Road Safety Education Cells under the Traffic and Road Safety Wing of Punjab Police, covering schools, mandis, and vulnerable rural routes.<\/p>\n","protected":false},"excerpt":{"rendered":"

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